Virtual Retailer combines robust and extendable catalog management, highly-flexible design and content management, advanced search and guided navigation, robust merchandising, marketing, internationalization, personalization, loyalty, order management, analytics and customer care capabilities all built on our industry leading Retail Data Model.
Unparalleled Multi-site/Microsite Management Create an infinite number of sites or microsites, with full inheritance of data and content/design assets across all sites, fully internationalization ready. Leveraging the strength of our Retail Data Model, all pricing, language, product mix, merchandising from the master catalog can be utilized on any site, allowing for local management and override capability.
Site Design and Content Management Via our Site Designer module, easily and efficiently schedule and preview any site content and design modification of any content type leveraging an intuitive interface and customizable asset library.
Search, Navigation and Merchandising Advanced search, guided navigation, robust search merchandising, cross-sells and up-sells, kits, bundles, and add-ons.
Multi-Language, Multi-Currency Catalog Management Robust creation and management of products and categories, fully-customizable attribution and efficient taxonomy management, imagery and fully multi-language descriptions/copy, multi-currency pricing and scheduled discounts, complex inventory, shipping and taxation rules, and so on.
Personalization Create and manage an infinite number of microsites targeted segments, profiles and business rule triggers.
Loyalty Manage customer accounts, address books, gifting, contests, Tell a Friend, loyalty points accumulation and redemption, gift cards, and customer reviews.
Email Marketing, SEO and SEM Create segmented and targeted email campaigns, organic search optimization, shopping comparison and marketplace data feeds. Leverage a deep SEO-related tool-set, spanning meta-data attribution, pretty URL management, XML and Google sitemap support, robots.txt, and so on.
Customer Care Use the CSR module to create and manage customers, their orders, accounts and payment methods, loyalty program, and so on.
Shopping Cart and Order Management Manage shopping carts, promotions, fraud filters, split-shipping rules, multiple payment options, multi-currency, multi-language, order cancellation, fulfillment management, refunds and returns.
Reporting and Analytics Generate and customize a variety of site activity and transactional reports.
B2B Define various pricing options, order quantity restrictions, bulk add to cart and order processing, invoicing & fulfillment logic.
